What happens when a lifelong love for jewelry, a dash of creativity, and an unexpected career detour collide? A jewelry brand is born!

During the pandemic, I found myself furloughed from work with time to spare and a need to design and create. I first tried my hand at making succulent arrangements and concrete pots—but let’s just say shipping fragile items wasn’t exactly smooth sailing. I wanted to create something that genuinely sparked happiness and magic—something I was passionate about.

Jewelry has been my passion for as long as I can remember. As a kid, I was obsessed with gemstones and crystals. My sisters and I would take trips to Sedona, Arizona, hunting for the perfect gemstone bracelets. Eventually, I started crafting my own bracelets—first just for fun, then as gifts, and before I knew it, I was selling them.

But I didn’t stop at bracelets. My creativity exploded with ideas, and I wanted to bring them to life with my own two hands. I taught myself how to make charms, then metalsmithing, and suddenly, my little hobby had transformed into something bigger. Now, I design and handcraft high-quality jewelry that’s made to be worn every day—pieces that make men and women feel confident, fashionable, and, most importantly, like themselves.

At Joyful & Co. Jewelry, every piece is made in sunny Southern California with precision, love, and care. Whether it’s solid gold, sterling silver, gold-filled, or gemstone jewelry, I aim to create eternal, handcrafted jewelry that brings extra sparkle, happiness, and joy into your life.

So, welcome! I hope you find something here that speaks to you. After all, jewelry isn’t just an accessory—it’s passion, a story-your story, a feeling, and a little bit of magic you can wear.

-Issel